BDG Consultancy helps early-stage founders go from "we don't really do sales" to a repeatable revenue engine — without hiring a full team you can't afford yet.
Built for founders like you
But somehow, here you are. And it's harder than anyone told you it would be.
Founder, builder, marketer, support, AND the salesperson — and you're probably bad at (or quietly hate) one of those.
No sales script. No CRM. No idea what a qualified lead looks like. And no time to figure it out between product launches.
Bringing on a "sales person" without a playbook means you're paying someone to figure out your business for you. Risky and expensive.
"BDG exists for exactly this moment."
Pick the one that matches where you are right now.
If you're already trying to sell but nothing's converting, we diagnose the problem and hand you a written playbook.
We embed as your fractional head of sales. We build the function from zero, hire and train your first reps, then hand it over.
Four steps. Clear outcomes. No surprises.
We get to know your business, your product, your founder story, and where you are right now. No pitch, no pressure — just a conversation.
We diagnose the current state — pipeline, scripts, conversion, pricing — and design the sales motion that fits your stage and your customer.
Playbook, CRM, scripts, lead lists, first hires, training sessions — we build the function with you, in your business, on your tools.
You own the sales function. We stay on as advisors. You keep the playbook, the team, the systems, and the confidence to keep climbing.
A few words from the person you'll actually be working with.
"I built BDG because I saw the same pattern over and over — brilliant founders, stalled by sales."
Over the past [15+] years, I've spent my career in B2B sales — closing deals, building teams, and helping founders figure out the part of the business that everyone else tells them to "just figure out."
I've been the head of sales at [placeholder company], built sales teams from zero at [placeholder number] startups, and trained hundreds of reps across [Penang, KL, Singapore, and beyond]. I've seen what works, what doesn't, and what founders actually need — which is rarely another motivational keynote.
BDG is what I wish I'd had when I was starting out. Calm, practical, no-BS sales leadership — embedded into your team, accountable for the outcome, and gone when you're ready to fly solo.
We're built for first-time founders, not enterprise. Plain English, real timelines, no "synergy".
We build the sales function with you — playbook, CRM, scripts, first hires. Not just a slide deck.
Penang-based. We know Malaysia and SE Asia. We bring global sales standards to early-stage founders in the region.
Drop a few details and we'll get back to you within one business day. No pitch deck, no pressure — just a conversation.
You don't have to figure out sales alone. Let's talk about where you are and where you want to go.