BDG Consultancy helps early-stage founders go from "we don't really do sales" to a repeatable revenue engine — without hiring a full team you can't afford yet.
But somehow, here you are. And it's harder than anyone told you it would be.
Founder, CEO, CFO, head of marketing, COO. One minute you're the specialist doing the actual work, the next you're the marketer, the accountant, the salesperson and customer support. Sales isn't your background — and it shouldn't have to be.
No script. No CRM. No clear idea what a qualified lead actually looks like. And no time to work it out between product launches.
Building a sales team before your process is defined means paying someone to figure out your business for you. Expensive, slow, and usually wrong twice before it's right.
BDG exists for exactly this moment.
Pick the one that matches where you are right now. If you're not sure, the discovery call will tell us both.
If you're already trying to sell but nothing's converting, we find out why — and hand you a written playbook you own.
We embed as your fractional head of sales, build the function from zero, hire and train your first reps, then hand it over.
Four stages. Clear outcomes at each one. Nothing happens that you haven't agreed to.
Free, 30 minutes. We get to know your business, your product, your founder story and where you are right now. No pitch, no pressure — just a conversation.
We diagnose the current state — pipeline, scripts, conversion, pricing — and design the sales motion that fits your stage and your customer.
Playbook, CRM, scripts, lead lists, first hires, training. We build the function with you, in your business, on your tools.
You own the sales function. We stay on as advisors. You keep the playbook, the team, the systems and the confidence to keep climbing.
We take on a small number of engagements at a time, so the work stays hands-on.
Working alongside the Steeple team to shape how they sell — defining the offer, building a repeatable sales process, and putting the structure in place to take it to market.
A few words from the person you'll actually be working with.
"I built BDG because I saw the same pattern over and over — brilliant founders, stalled by sales."
Over the past 10 years I've spent my career in sales — from door-to-door in the north of England, to business development in the Middle East. I've seen it all.
I spent eight years in the high-stakes world of property sales. In that industry you learn very quickly that a great asset means absolutely nothing if you don't have a repeatable, structured system to sell it.
But it wasn't until I moved into the wider corporate and startup world that I realised how rare that systemic knowledge actually is. I worked inside a dedicated sales function and watched a frustrating pattern play out: brilliant, innovative products with immense potential, failing to make money. The product teams were exceptional — but the bridge between the product and the revenue was completely broken.
Shortly after, I worked with a real estate team. They had the ambition, the market and the funding — but when it came to implementing their vision, they lacked any cohesive structure.
BDG exists to be that bridge: calm, practical, straight-talking sales leadership for founders who shouldn't have to figure out sales alone.
Built for first-time founders, not enterprise procurement. Plain English, real timelines, no jargon.
Playbook, CRM, scripts, first hires — built with you, in your business. Not a slide deck and an invoice.
Penang-based. We know Malaysia and SE Asia, and we bring global sales standards to early-stage founders in the region.
Drop a few details and we'll get back to you within one business day. No pitch deck, no pressure — just a conversation.
Message directly and we'll pick it up the same way.
Thanks — we'll be in touch within one business day.
You don't have to figure out sales alone. Let's talk about where you are and where you want to go.